Press Releases

Press Contact:

Domenick Cilea
Springboard Public Relations
(732) 863-1900  ext. 102
domenick.cilea@SpringboardPR.com

For Immediate Release:

Scara's Italian Ices to Chill the 19th Annual NJ Sandcastle Contest 

BELMAR, NJ (June 28, 2005)- The New Jersey Sandcastle Contest today announced that Scara’s Italian Ices, a family owned business based in central New Jersey and manufacturers of traditional Italian Ices and “Cream Ices,” will serve as the official Italian Ice sponsor at the 19th Annual New Jersey Sandcastle Contest. This yearly event will be held at Belmar’s 18th Avenue Beach on Wednesday, July 6 (rain date: Thursday, July 7). Participants of all ages are invited to build their own unique creation from New Jersey’s finest sand, known to be ideal for sculpting.

Scara's will be providing their cool, refreshing treats to the anticipated 10,000 participants and spectators during the Sandcastle Contest. Scara’s Italian Ices are made with water, fruit purees and fruit flavors and are 100% fat free and 100% cholesterol free. In addition to retail stores, Scara’s New York Gourmet Italian Ices can be found in Six Flags Great Adventure, stadiums, water parks, zoos and other venues across the country.

“We are thrilled to be included in the Sandcastle Contest this year. The event is a win-win situation for us as it will help build our brand awareness and give sand sculptors relief from the heat,” said James Scara, Sr., co-owner, Scara’s Italian Ices, Inc.

About Scara’s Italian Ices, Inc.

The Scara brothers, Joe, Jim and Doug, began making Gourmet Italian Ices during the early 1990’s for friends and family. The response to their product was overwhelming and in 1995 they opened a retail store in Keyport, New Jersey. In 1998, James Scara, Jr. joined the company as Vice President, Sales and Marketing. With the opening of the retail store the brand name, “Scara’s New York Gourmet Italian Ices”, was born. As a result of their growing popularity, they began wholesaling their product throughout the tri-state area. Today Scara’s New York Gourmet Italian Ices can be found in amusement parks, stadiums, water parks, zoos and other venues across the country. For more information visit: http://www.scaras.com.

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