Press Releases

Michelle Turli
Springboard Public Relations
732-863-1900 ext. 205

For Immediate Release:

Whole Foods Market Middletown to Donate Water and Prizes for NJ Sandcastle Contest

BELMAR, NJ (July 6, 2010) – The New Jersey Sandcastle Contest announced today that Whole Foods Market will donate bottled water as well as other prizes for the 24th Annual NJ Sandcastle Contest, a free, fun-filled day at Belmar beach on July 14.  

“The NJ Sandcastle Contest in Belmar is a great event for families to enjoy a fun day at the beach,” explained Susan Henderson, Director of Marketing for Whole Foods Market in Middletown. “As a community-oriented company, Whole Foods Market saw a perfect fit to be involved in this year’s event and also promote environmental awareness.”

Whole Foods Market, the world’s largest retailer of natural and organic foods, will donate bottles of water during the event. Whole Foods Market supports the local, national and global community, through a wide variety of community giving initiatives. They will also contribute prizes for the packages awarded to the sandcastle contest winners.

As part of the company’s green initiatives, Whole Foods Market along with the NJ Sandcastle contest and the Borough of Belmar will promote the need to recycle all plastic bottles and caps.  According to Henderson, plastic bottle caps are the second largest litter item on the beach next to cigarettes.

“It is important for people to understand the need to recycle all types of materials, especially bottles and cans,” explained Henderson. “

In addition to lead sponsor, D’Jais Beachcomber Grill, more than 20 brands and businesses are supporting the event, offering prizes and giveaways for attendees and contestants. Some sponsors include: Six Flags, Foodtown, The Circus, The Styling Company, Belmar Parasail, Belmar Beach, Stop and Shop, Twinbrook Golf, Surf Taco, Pro Skateboard Shop, Mike’s Giant Subs, FINS, Windmill, Seaglass Dreams, Teddy Bears by the Seashore, Gymboree, Gianni’s Pizzeria and Taylor’s Hardware. B&B Trophies of Manasquan is the official award sponsor, providing the NJ Sandcastle Contest with trophies for the second year in a row.

For sponsorship information and/or to make a prize donation to this year’s event, contact Michelle Turli at 863-1900 x205 or

About NJ Sandcastle Contest

Established in 1987, the NJ Sandcastle Contest is New Jersey’s largest sandcastle and sandsculpting event.  Attracting thousands of families, friends and visitors, the event is held in Belmar, known by sand sculpting enthusiasts to have some of the best sand to create interesting works of art. For more information on the NJ Sandcastle Contest, visit or

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (, a leader in the natural and organic foods industry and America’s first national certified organic grocer,  was named “America’s Healthiest Grocery Store” in 2008 by Health magazine. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its more than 50,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 13 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 290 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Fresh & WildTM, and Harry’s Farmers Market® are trademarks owned by Whole Foods Market IP, LP.  Wild Oats® and Capers Community MarketTM are trademarks owned by Wild Marks, Inc.

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