Press Releases

Michelle Turli
Springboard Public Relations
732-863-1900 ext. 205

For Immediate Release:

Sun, Sandcastles and…Pirate’s Booty
The 24th Annual NJ Sandcastle Contest to Partner with Pirate’s Booty All-Natural Snacks  

BELMAR, NJ (July 20, 2010) – The 24th Annual New Jersey Sandcastle Contest, New Jersey’s largest sandcastle and sandscultpting event, announced its partnership with Pirate Booty, makers of all-natural snacks, today. 

On Wednesday, July 28th, more than 10,000 sand sculptors and enthusiasts will pile onto Belmar, NJ beach to participate in the 24th Annual NJ Sandcastle Contest and meet the Pirate’s Booty pirate mascot.  The event offers families a free, fun-filled day at the beach, where attendees will have the opportunity to participate in a “Shake Your Booty” dance-off, side-by-side with the Pirate’s Booty pirate, free samplings of the company’s healthy, fun and delicious snacks and other free swag like t-shirts. 

“We are really excited to be a part of The NJ Sandcastle Contest,” said Eric Berniker, Pirate Brands’ Vice President of Marketing.  “It’s a great opportunity for Pirate’s Booty to connect with its biggest fans – families – in a fun way.  And there’s no better theme than a sandcastle contest for our pirate mascot to come to life!,” he continued. 

 “In addition to sandcastle and cartoon characters, pirates are among the many unique creations that are sculpted out of sand,” explained Frank Sementa, chairman of the event and owner of D’Jais Beachcomber Grill, the main sponsor.  “With Pirate’s Booty coming on as a sponsor, we look forward to bringing these sand sculptures to life, with dance contests and other fun giveaways.”

In addition to lead sponsor, D’Jais Beachcomber Grill, more than 20 brands and businesses are supporting the event, offering prizes and giveaways for attendees and contestants. Some sponsors include: Whole Foods Market, Six Flags, Foodtown, The Circus, Stop and Shop, Surf Taco, FINS, Windmill, Gymboree and Taylor’s Hardware. B&B Trophies of Manasquan is the official award sponsor, providing the NJ Sandcastle Contest with trophies for the second year in a row.

For sponsorship information and/or to make a prize donation to this year’s event, contact Michelle Turli at 863-1900 x205 or

About NJ Sandcastle Contest
Established in 1987, the NJ Sandcastle Contest is New Jersey’s largest sandcastle and sandsculpting event.  Attracting thousands of families, friends and visitors, the event is held in Belmar, known by sand sculpting enthusiasts to have some of the best sand to create interesting works of art. For more information on the NJ Sandcastle Contest, visit or

About Pirate Brands (makers of Pirate’s Booty)
Pirate Brands, a leader and manufacturer of all-natural snacks, is located in Sea Cliff, NY and has been creating healthy treasures since 1987.  The company was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for health.  Pirate Brands produces deliciously baked, all-natural, trans fat and gluten free snacks that include Pirate’s Booty, Potato Flyers, Smart Puffs and Tings.  Potato Flyers also won the “Best of Expo 2010” Gold Award in the “Best New Line” category at Natural Products Expo West.  Pirate Brands’ snacks are free from fryers and ingredients you can’t pronounce, Arrrrrr.  Products are sold in the US.  For more information visit:

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